YOUR LOCAL BROKER
Hi, I'm Liz.
Lady Legacy
If you’re tired of 1-800 numbers and confusing fine print, you’re in the right place. I’m a fiercely protective, independent broker based right here in the Rio Grande Valley. I sit down with you, figure out exactly what you need, and find a plan that works for your life.
🛡 Licensed Texas Broker
🏢 Tovar Financial Group
🤝 Independent Agent
🇲🇽 Bilingual — English & Spanish
ROOTED IN COMMUNITY
My Story
I grew up watching families in our community make tough decisions about their health and their finances. Too many people signed up for plans they didn’t understand, or went without protection entirely because the system was too confusing.
I became an independent broker with Tovar Financial Group to be the champion those families needed. It’s actually how I earned the nickname “Lady Legacy.” I wanted to sit across the table from people, listen to their goals, and fiercely protect their futures.
“I don’t wear a cape to work, but I will fight to get you the best coverage. That’s how I run my business every single day.”
As an independent broker, my allegiance is to you, not the carriers. Over the years, I’ve helped hundreds of Texas families navigate Medicare enrollment, buy life insurance, and find health coverage. I also make sure every consultation is available in Spanish, so you know exactly what you are signing.
HOW I DO BUSINESS
The Lady Legacy Way
Fiercely Protective
If a policy doesn’t serve your family’s best interest, I won’t suggest it. My allegiance is to you, not the carriers.
Plain Language
Insurance is full of confusing terms. I strip them out. You’ll understand every option and cost before you sign anything.
A Long-Term Relationship
I don’t disappear after you sign up. I’m here when it’s time to renew, when your life changes, or when you have a quick question.
Building Your Legacy
My goal isn’t just to set you up for today. It’s to make sure you and your family are completely protected for whatever tomorrow brings.
WHY IT MATTERS
What 'Independent' Really Means
As an independent broker, I have access to dozens of carriers across Medicare, life, health, and retirement. I compare them all, side by side, and bring you the options that actually fit your life.
The result? Better coverage. Better prices. And someone who’s actually on your side.
30+
Carriers Compared
500+
Families Protected
$0
Cost to You
15+
Years Experience
ROOTED IN COMMUNITY
Proudly Serving Texas Families
I’m based in the Rio Grande Valley, but I serve families across the entire state of Texas. From McAllen to Mission, Edinburg to El Paso — if you’re in Texas and need someone in your corner, I’m here.
Every consultation, every document review, and every follow-up call is available in both English and Spanish — because everyone deserves to understand their coverage.
🇲🇽 🇺🇸 Hablamos Español — Siempre a su servicio
WHAT CLIENTS SAY
It's Personal — And It Shows
★★★★★
“Liz is the kind of person who makes you feel like you’re her only client. She remembered my husband’s medications and called me before enrollment deadlines.”
Carmen D.
McAllen, TX — Medicare
★★★★★
“I had no idea what kind of life insurance I needed. Liz sat with me for over an hour and helped me find something I could actually afford.”
David R.
Edinburg, TX — Life Insurance
★★★★★
“What I love about Liz is she speaks to me in Spanish, explains everything clearly, and doesn’t try to upsell me. She found my family a better plan at a lower price.”
Ana M.
Mission, TX — Health Insurance
★★★★★
“My retirement planning was a mess. Liz organized everything, showed me exactly where I stood, and built a plan I actually understand.”
Roberto T.
Pharr, TX — Retirement
READY TO GET STARTED?
Ready to Cross Insurance Off Your To-Do List?
I’d love to hear your story and help you build a plan that protects what matters most. Every conversation is free, confidential, and completely no-pressure.